I joined the Hearst Digital Media team during a time of significant change within media, contributing to the rapid growth of a digital-first era. I led creative production across 18 prestigious digital brands within the Hearst Corporation, including Elle, Marie Claire, Esquire, Town & Country, and Harper’s Bazaar. From ideation and scripting to art direction, on-set production, and post-production, I oversaw the entire content creation process and conceptualized content for diverse channels and identified emerging trends and talent within the digital and social media landscape.