Pat McGrath is a globally influential artist, and her brand epitomizes creativity, artistry, and diversity. It celebrates self-expression through makeup, encouraging individuals to embrace their unique style and personality. I had the privilege of joining during an exciting time in the brand's early stages as a multidisciplinary contributor to a growing startup. In my role, I managed end-to-end planning and project execution for content across diverse platforms like e-commerce, visual merchandising, and social media. Additionally, I played a pivotal role in fostering and developing talent, both internally and externally, for the brand. One of the highlights was working closely with Pat McGrath to identify suitable partners and create memorable content across various platforms.