As the lead Creative Producer for a prominent online fashion retailer, I oversaw global productions highlighting collections from established and emerging designers, as well as editorials that showcased Shopbop's distinct perspective. Notably, I spearheaded the expansion of video-first content, collaborating closely with digital artists. From conceptualization to execution, I ensured each production aligned with Shopbop's vision, delivering captivating content that resonated with its audience and strengthened its position in the fashion industry.
Shopbop
Ski Shop, 2022
Zimmerman, S/S 2022
Fresh For Fall, 2022
Spring Trend Edit, 2022
Isabel Marant F/W, 2022
Cuddly-Cool Sweater, 2022
Spring For It, 2022
Mother F/W, 2022
All-Day Dresses, 2022
Beauty Launch, 2022
Destination Dresses, 2022
Designers To Watch, 2022
Tory Burch Resort, 2022
Spring Trend Edit, 2023
Spring Trends Edit, 2023
Mother, 2022
Workwear, 2022
Mother, 2022
Fall Trend, 2022
Spring Top 10 Trends, 2022
Caroline’s Closet 2023
Fall Trends Edit, 2022
Sea S/S, 2022
Vanessa Beard, 2022
Event Dressing, 2023
Beach Beauty, 2023
Tory Burch, 2022
Denim SB Staff, 2022