I was brought on by then editor-in-chief, Joe Zee, to play a pivotal role in establishing the visual department for Yahoo's new online digital magazine for fashion, lifestyle, and decor. I laid the visual foundation for the magazine and worked to bridge the gaps between tech and media during this venture. I onboarded a range of talent to shape the magazine's look and played a part in also ensuring a harmonious visual identity additional verticals such as, Beauty, Travel, Health, Food, and Decor.